News for 'Cold Start'

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

Rediff.com4 Jan 2024

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.

'BJP's stranglehold over democracy has to be broken'

'BJP's stranglehold over democracy has to be broken'

Rediff.com8 Feb 2024

'You can attack and conspire to weaken us, but you cannot destroy the Congress permanently.'

Bolt race marred by series of false starts; moves into 100m semis

Bolt race marred by series of false starts; moves into 100m semis

Rediff.com1 Jul 2016

Usain Bolt negotiated a series of delays and a false start in his own race before easily winning his quarter-final of the 100m in 10.15 seconds at Jamaica's national championships on Friday.

'Time flies, doesn't it?' Hitman completes Sweet 16

'Time flies, doesn't it?' Hitman completes Sweet 16

Rediff.com23 Jun 2023

There is something about 16 that has a lingering sweet aftertaste. Ask Indian skipper Rohit Sharma, who completed 16 summers as an international cricketer!

Will India Include Ashwin For First ODI?

Will India Include Ashwin For First ODI?

Rediff.com21 Sep 2023

Who do you think should be part of India's playing XI for the first ODI against Australia on Friday?

SA closer to ODI WC qualification with easy win over Dutch

SA closer to ODI WC qualification with easy win over Dutch

Rediff.com1 Apr 2023

The victory moved South Africa, who picked up 10 points, into ninth place in the World Cup Super League which determines the eight automatic qualifiers for the World Cup in India later this year.

Punjab Kings face uphill task against Mumbai Indians

Punjab Kings face uphill task against Mumbai Indians

Rediff.com21 Apr 2023

Mumbai Indians, who are placed sixth in the points table, have been able to bounce back impressively with wins against Delhi Capitals, Kolkata Knight Riders and Sunrisers Hyderabad.

73 killed in massive building fire in S. Africa's Johannesburg

73 killed in massive building fire in S. Africa's Johannesburg

Rediff.com31 Aug 2023

Authorities said it was unclear what sparked the blaze at the five-storey building in the city centre.

The French bench is as tough as the starters

The French bench is as tough as the starters

Rediff.com15 Dec 2022

While he only made one late substitution in the 2-1 victory over England, Deschamps used the bench more against Morocco.

Avinash Sable: 'To win an Olympic medal, I need...'

Avinash Sable: 'To win an Olympic medal, I need...'

Rediff.com16 Oct 2023

'I need mental conditioning and support staff to deal with the mental aspect.'

Would You Copy Deepika, Priyanka's Winter Looks?

Would You Copy Deepika, Priyanka's Winter Looks?

Rediff.com2 Nov 2022

Winter wardrobe tips.

Salim Durani: People's man who could oblige with 'Sixerrrrr'

Salim Durani: People's man who could oblige with 'Sixerrrrr'

Rediff.com2 Apr 2023

Salim Durani was the 'people's man', whose impact can never be quantified by the 29 Test matches that he played over 13 years between 1960 to 1973, or the 1200-plus runs he scored and 75 wickets he took with his mean left-arm spin.

'I would get fever on Fridays'

'I would get fever on Fridays'

Rediff.com13 Dec 2023

'Holding on to superstardom is far more difficult than the struggle to get there.'

How Vicks Vaporub Become A Blockbuster

How Vicks Vaporub Become A Blockbuster

Rediff.com31 Oct 2023

Within six months, outlets carrying Vicks jumped from 60,000 pharmacies to 750,000 general stores. The trade boycott collapsed. Consumers were happy, finding Vicks now at every street corner. A fascinating excerpt from Gurcharan Das's Another Sort of Freedom.

'I don't believe in favouritism'

'I don't believe in favouritism'

Rediff.com18 Jul 2023

'If we are unable to move out of catering to people's tantrums or their unreasonable demands or people treating other people badly or being okay with differential treatment, it will affect the storytelling and the creativity.'

Iceman Raikkonen gives cold shoulder to questions on future

Iceman Raikkonen gives cold shoulder to questions on future

Rediff.com13 Sep 2018

The 38-year-old 2007 Formula One world champion announced this week that he was leaving Ferrari for the second time in his career and had signed a two-year contract with the modest Sauber team, where he started in the sport back in 2001.

Winter could be colder this season: IMD

Winter could be colder this season: IMD

Rediff.com14 Oct 2020

The IMD DG said there should not be an impression that climate change leads to rise in the temperature, but on the contrary, it leads to erratic weather.

Why Tesla Is In No Rush In India

Why Tesla Is In No Rush In India

Rediff.com2 Jun 2023

India is sceptical that Tesla might import into the country cars made in China. Tesla executives were in India last month and appear to have proposed a factory in the country. But do not be surprised if that does not happen in a hurry.

Fasting During Navratri? 10 Healthy Tips

Fasting During Navratri? 10 Healthy Tips

Rediff.com19 Oct 2023

If you are fasting, you must steer clear of processed and packaged foods as they often contain additives, preservatives and excessive salt or sugar which can disrupt the purity and purpose of your diet, says dietician Ruchi Rai.

PIX: Real Madrid down Braga; Arsenal, United win

PIX: Real Madrid down Braga; Arsenal, United win

Rediff.com25 Oct 2023

Images from the UEFA Champions League matches played on Tuesday.

Kashmiris brave the cold to come out and vote

Kashmiris brave the cold to come out and vote

Rediff.com26 Nov 2014

Enthusiasm to take part in the democratic process by exercising their right to franchise transcended the age boundaries on Tuesday as old and young alike, the many-time voters and the first-time ones, came out to vote in the first phase of elections in Kashmir.

Stay Thanda Thanda Cool Cool Like Bollywood

Stay Thanda Thanda Cool Cool Like Bollywood

Rediff.com24 May 2023

It's that scorching time of the year again when horrid heat waves engulf our beings and nothing except a smack of cool breeze or a chilled glass of refreshment springs us back to life again.

Former Army chief Gen Kapoor, ex-top defence officers join Rahul's yatra

Former Army chief Gen Kapoor, ex-top defence officers join Rahul's yatra

Rediff.com8 Jan 2023

Amid severe cold and fog, the march resumed in the morning from Dodwa in Karnal's Nilokheri region and entered the Kurukshetra district later in the day.

How India is gearing up to distribute Covid-19 vaccine

How India is gearing up to distribute Covid-19 vaccine

Rediff.com18 Sep 2020

A model being considered is to have a combined cold chain approach - where the agricultural cold chain would be combined with vaccine cold chains.

'During Australia tour, I was not converting the starts'

'During Australia tour, I was not converting the starts'

Rediff.com9 Jun 2015

Cheteshwar Pujara says his stint with the English county side Yorkshire has helped him rectify the flaws in his batting and is ready to bat at any position when the Indian team square off with Bangaldesh in the one-off Test in Fatullah.

Explained: What happens on US state visit

Explained: What happens on US state visit

Rediff.com10 Jun 2023

Prime Minister Modi is visiting the US from June 21-24 at the invitation of US President Biden and First Lady Jill Biden.

Recipes: Less-Loved Sabzis

Recipes: Less-Loved Sabzis

Rediff.com14 Dec 2022

Try making two not so preferable vegetables -- tinda and kadoo -- with these recipes.

'If anything goes wrong with Byju's...'

'If anything goes wrong with Byju's...'

Rediff.com22 Jun 2023

'India's edtech and start-up story will be in danger.'

Why Oppenheimer Liked Hinduism

Why Oppenheimer Liked Hinduism

Rediff.com23 Nov 2023

'Hinduism meshed with his sense that the world was paradoxical and puzzling.'

BCCI vs Ministry 'cold war' leaves SA's India tour in limbo

BCCI vs Ministry 'cold war' leaves SA's India tour in limbo

Rediff.com31 Jul 2019

BCCI claimed that it had made the application in March and waiting for the clearance letter, a sports ministry official said it is yet to get it.

Was Narasimha Rao India's Best Prime Minister?

Was Narasimha Rao India's Best Prime Minister?

Rediff.com22 Aug 2023

'He told senior journalists a few days after the Babri Masjid demolition, 'Jo hua theek hua. Maine isliye hone diya ki BJP ki rajniti hamesha ke liye khatam ho jaye.'

2023's Must Watch Movies From Around The World

2023's Must Watch Movies From Around The World

Rediff.com26 Dec 2023

2023 was a good year for international cinema with many strong films premiering at the Berlin, Cannes, Venice and Toronto film festivals.

PIX: Kohli, KL, Kuldeep star as India pick up biggest win over Pakistan

PIX: Kohli, KL, Kuldeep star as India pick up biggest win over Pakistan

Rediff.com11 Sep 2023

Virat Kohli's supreme fitness was evident in his 47th ODI century while comeback man KL Rahul produced an equally engaging ton on comeback as India thrashed a listless Pakistan by record 228-run margin.

Day 23: Protesting farmers install more tents as temp drops to 3C

Day 23: Protesting farmers install more tents as temp drops to 3C

Rediff.com18 Dec 2020

Farmers' protest against the three farm laws passed by the Centre has entered its 23rd day on Friday. "We are preparing ourselves for a longer stay as our fight against black laws will continue. It's getting colder, so we're putting more tents," said a protester.

Experts warn of spike in Swine flu cases, other viral diseases in Delhi

Experts warn of spike in Swine flu cases, other viral diseases in Delhi

Rediff.com17 Aug 2022

With Delhi witnessing an increase in swine flu cases, they have also advised people to follow the mask mandate and adhere to social distancing norms.

Conte pours cold water on Costa transfer speculation

Conte pours cold water on Costa transfer speculation

Rediff.com20 Jul 2016

Chelsea manager Antonio Conte indicated that striker Diego Costa will stay at the club, despite a series of reports in the Spanish media linking him with a return to Atletico Madrid.

As Pakistan's army chief heads to US, is a tactical nuke deal possible?

As Pakistan's army chief heads to US, is a tactical nuke deal possible?

Rediff.com16 Nov 2015

A proposed nuclear deal aims to stop Pakistan from building small tactical nuclear weapons that could fall into terrorist hands.

Pretorius happy to come in from the cold and lift SA

Pretorius happy to come in from the cold and lift SA

Rediff.com29 Jun 2019

Dwaine Pretorius felt like an outsider, stuck on the sidelines as South Africa's World Cup went wrong but he was integral again on Friday as they claimed a morale-boosting win over Sri Lanka. The all-rounder had not featured for the Proteas since their tournament opener almost a month ago at the Oval, where he finished wicketless and ran himself out for a duck in their defeat to England.

Delhi Capitals look to corner under-pressure Rahul's LSG

Delhi Capitals look to corner under-pressure Rahul's LSG

Rediff.com31 Mar 2023

Neither DC nor LSG look like outfits that give you the vibe of a champion side

'Security breach' at Rahul's yatra as man hugs him

'Security breach' at Rahul's yatra as man hugs him

Rediff.com18 Jan 2023

The Congress had last month written to Home Minister Amit Shah, alleging "security breaches" during the Yatra in the national capital and demanded immediate steps to ensure the security of Gandhi and others taking part in the yatra.